After learning from Italian newspaper Repubblica that RAI had failed to renew international broadcast rights for soccer, thousands of customers protested against the television station, threatening to cancel their paid subscription.
Various media outlets now are reporting that RAI has reached a one-year deal with media company MP & Silva, which holds rights to broadcast Serie A internationally through 2015.
To reach a deal, MP & Silva “made a small sacrifice” to meet with RAI’s lower-than-requested offer, the company’s Riccardo Silva was quoted as saying. MP & Silva’s winning bid is thought to be between €115 million (US$154 million) and €120 million (US$160 million) per season, according to SportsPro.
Additional support to the news comes from Italian-Canadian media outlet Corriere.com, which spoke to Lara Pirazzini, Head of Operations America for MP & Silva. “RAI holds the Italian-language rights in Canada for the next three years,” Pirazzini told Corriere.com.
Contract negotiations between RAI and MP & Silva had stalled in March, after RAI refused to match MP & Silva’s price to broadcast Serie A abroad.
The renewed contract between RAI and MP & Silva also means the popular soccer program “La Giostra dei Gol” will be aired regularly throughout the 2012-13 season.