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Last Minute Deal Saves Serie A on RAI International

Just five days before the start of the Italian soccer championship, Serie A fans outside Italy can finally breathe a sigh of relief. Their beloved calcio will be broadcast by RAI.

After learning from Italian newspaper Repubblica that RAI had failed to renew international broadcast rights for soccer, thousands of customers protested against the television station, threatening to cancel their paid subscription.

Various media outlets now are reporting that RAI has reached a one-year deal with media company MP & Silva, which holds rights to broadcast Serie A internationally through 2015.

To reach a deal, MP & Silva “made a small sacrifice” to meet with RAI’s lower-than-requested offer, the company’s Riccardo Silva was quoted as saying. MP & Silva’s winning bid is thought to be between €115 million (US$154 million) and €120 million (US$160 million) per season, according to SportsPro.

Additional support to the news comes from Italian-Canadian media outlet Corriere.com, which spoke to Lara Pirazzini, Head of Operations America for MP & Silva. “RAI holds the Italian-language rights in Canada for the next three years,” Pirazzini told Corriere.com.

Contract negotiations between RAI and MP & Silva had stalled in March, after RAI refused to match MP & Silva’s price to broadcast Serie A abroad.

The renewed contract between RAI and MP & Silva also means the popular soccer program “La Giostra dei Gol” will be aired regularly throughout the 2012-13 season.

About Nicola Orichuia

Nicola is an Italian journalist and media enthusiast living in the United States. He keeps an eye on the Italian-American communities across the country and is always looking for positive stories to highlight.

13 comments

  1. Great!! For this reason today I can watch my favorite show! “Rai” however this should do something to not have all these problems! Each year, leaving a problem.. However W Milan!!!

  2. Talking about more than US$200 milion. a large amount for a large project. even today I can see the Italian football championship. is a good business.

  3. Be sono anni che se la combattono le grandi case di produzione.. noi vogliamo SOLO VEDER EIL CALCIOOOO!!
    E pare che questa volta ce la faremo, o almeno io la domenica riesco a vedere le partite senza problemi qui a Londra!

  4. e io aggiungo che comunque e tutta una lobby!

  5. Gran bell’articolo, i miei complimenti.. Anche alla società che ora ci permette di seguire il calcio dall’estero (credo anche in HD) SIII!!

  6. Grande spesa tanta goduria! :) sono queste le news che ci piacciono.. sopratutto se uno vive in Australia :P

  7. Yes!! The “Giostra del goal” is the best program about soccer and I follow the first league Serie A!

  8. Non so se godere di più del fatto che vedremo la serie A o che potremo seguire la Champions!! In ogni caso la domenica nesso mi smuoverà da dove sarò!! ;)

  9. RAI had failed to renew international broadcast rights for soccer and MP & SIlva win! :)

  10. This is the most beautifull news about italian soccer. Now we can see all higlits of all sunday! ;)

  11. Italian soccer championship, Serie A fans outside Italy can finally breathe a sigh of relief..