UPDATE: Days after this story, RAI and the company owning international broadcast rights to Serie A agreed on a new deal. Read more about it here.
According to a report from Repubblica.it, RAI has not renewed the international rights to broadcast Serie A footage. The decision could lead to the closure of ‘La Giostra dei Gol,’ one of the most popular programs for Italians abroad who stay connected to soccer via RAI.
‘La Giostra dei Gol’ was one of very few programs saved by RAI at the end of 2011, after it decided to cut most of the original programming for RAI International. Protests from Italians abroad were ignored by RAI executives.
RAI’s decision to not renew international broadcast rights to Serie A is due to the lack of viewership data for programs outside Italy, which has reportedly made it harder to find advertisers of ad agency SIPRA, which deals with all advertising matters for RAI.