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Guido Baratta Named Creative Director at Cambridge BioMarketing

Cambridge BioMarketing (CB), a full-service healthcare marketing communications agency, has named Guido Baratta as Creative Director – Interaction, according to dBusinessNews.

“Design creates culture,” states Baratta on the CB website. “Culture shapes values. Values determine the future. What inspires me is creating a brighter future.”

Prior to joining CB, Baratta was Creative Director at Isobar, working with clients such as Nokia and Nikon and spent two years as Associate Creative Director with Molecular, both based in Boston. He was Design Director, Practice Leader at Catapult Thinking, a Senior Art Director at Media Logic and Design Director at HotRoof. Baratta began his career as an art director with McCann-Erickson.

Mr. Baratta holds a Master in Architecture from the University of La Sapienza in Rome, Italy, and an MFA from the Ecole des Beaux Arts in Paris, France.

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