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Francesca Gino’s “right choices”

Francesca Gino

Growing up in her native Tione, a small Alpine town in the Italian province of Trento, Francesca Gino dreamed of becoming an engineer. The idea of building houses fascinated her, and she wanted to do it for a living. “But my then-boyfriend was already enrolled in a college engineering course and according to his mother, having two engineers in the same family was not such a good idea, so I signed up for economics,” recalls the bright-eyed, 35-year-old, full-time Harvard Business School professor, slightly embarrassed in telling such a personal tale. “I was ‘sidetracked,'” she concludes. And that’s when I ...

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